SugarCRM, IBM Band Together to Socialize Business in the Cloud By Richard Adhikari

CRMBuyer

SugarCRM CEO Larry Augustin and IBM VP Sean Poulley took the stage at SugarCon to talk about their companies' collaboration in "social business," which Poulley predicted will grow into a $100 billion market. The infusion of social capabilities with business processes is going to be transformative, he said. "At the core, the way people interact with each other and are consuming information is changing."

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